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NAMA 2025 AWARD WINNER

EllaRaaye

Nigeria's leading female music video director & TVC commercial director. Crafting cinematic worlds for Africa's most iconic artists.

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Ella Raaye

The Vision Behind the Lens

Ella Raaye is a NAMA 2025 Award-winning music video director and one of Africa's most influential female filmmakers. As the founder and CEO of Literaays Creatives, she commands an artistic vision that seamlessly blends raw emotion with cinematic grandeur.

As a leading TVC and commercial director in Lagos, her portfolio spans collaborations with Africa's biggest names: Oxlade, Davido, Olamide, Spyro. Transforming songs into immersive visual experiences that resonate across continents.

Based in Lagos, Nigeria, Ella is a trailblazer for female directors in Africa. She doesn't just direct music videos and commercials—she architects moments that become cultural touchstones.

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Music Videos

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Million Views

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Years Directing

Our Services

Full spectrum creative solutions

Music Videos

Cinematic visuals that bring your sound to life

Commercials

Brand stories that captivate and convert

Visualizers

Animated audio experiences for streaming

Creative Direction

Vision and strategy for your visual identity

Video Editing

Precision post-production excellence

Turnkey Production

End-to-end production house services

Showreel

A glimpse into the magic

Music Videos

Directing Africa's biggest hits

Ololufe - Oxlade ft Sarkodie

Ololufe

Oxlade ft. Sarkodie
Sweet - Spyro ft Shoday

Sweet

Spyro ft. Shoday
Ololufe - Deola

Ololufe

Deola
Away - Deola

Away

Deola
Painful - Teemak

Painful

Teemak
Goodness And Mercy - Tim Godfrey & Spyro

Goodness And Mercy

Tim Godfrey & Spyro
Infinity - Tim Godfrey & Oxlade

Infinity

Tim Godfrey & Oxlade
Yo Fam - Two Tapp ft Portable

Yo Fam

Two Tapp ft. Portable
Amadrillo - Two Tapp ft A3O

Amadrillo

Two Tapp ft. A3O
Omalicha - Oxlade

Omalicha

Oxlade
Steeze - Skiibii

Steeze

Skiibii
Yawa - Logos Olori

Yawa

Logos Olori

Visualizers

Audio visual experiences

Sofunmi - Deola

Sofunmi

Deola
Bhad - Deola

Bhad

Deola
Doingz - Oxlade

Doingz

Oxlade
Last Card - Fazil ft Bhadboi OML

Last Card

Fazil ft. Bhadboi OML
More Money - Fazil & Teee Dollar

More Money

Fazil & Teee Dollar
Chioma na Davido - Teemak

Chioma na Davido

Teemak
Something Special - Teemak

Something Special

Teemak
Sharp Guy - Jerz

Sharp Guy

Jerz

Commercial Work

Brand storytelling that sells

Fressia ft Yemi Alade

Love Being In Your Skin

Fressia ft. Yemi Alade
Checkers Custard TVC

The Taste That Brings Us Together

Checkers Custard

Behind The Scenes

The making of visual magic

Sweet BTS - Spyro x Shoday

Sweet BTS

Spyro x Shoday
Steeze BTS - Skiibii

Steeze BTS

Skiibii
Ololufe BTS - Oxlade x Sarkodie

Ololufe BTS

Oxlade x Sarkodie
Beautiful BTS - Spyro x Oxlade

Beautiful BTS

Spyro x Oxlade

Content Videos

Social media magic

Magicsticks x Olamide - Entertain Me
Logos Olori ft Davido - Easy On Me
Logos Olori - Murder
Unveiling Video

What Artists Say

Words from collaborators

This video is very magical!! Only Ella Raaye can do that.

O
Oxlade

Artist

Working with Ella is effortless. She understands the vibe before you even explain it. Pure genius.

S
Spyro

Artist

Her attention to detail is unmatched. Every frame tells a story. That's rare in this industry.

T
Teemak

Artist

A sweet video for a sweet song. Director Ella did that!

S
Shoday

Artist

She has this incredible ability to capture emotion.

S
Skiibi

Artist

Professional, creative, and always on point. Ella is the future of African visual storytelling.

L
Logos Olori

Artist

From concept to final cut, Ella delivers excellence. Can't wait to work together again.

D
Deola

Artist

Her work ethic is inspiring. She pushed our project to heights I didn't know were possible.

T
Tim Godfrey

Gospel Artist

The Journey

From editor to NAMA award-winning director

2020

The Foundation

Began her creative journey as a video editor, learning the intricacies of post-production and developing her eye for visual storytelling.

2021

The Transition

Made the bold leap from editing to directing, stepping behind the camera to bring her own creative visions to life.

2022

Building the Brand

Founded Literaays Creatives and began establishing a signature visual style that would define her body of work.

2023

The Breakthrough

Emerged as one of Nigeria's most sought-after directors, landing major projects with top-tier artists and brands.

2024

Sharing Knowledge

Conducted masterclass sessions on video editing and direction, mentoring the next generation of African creatives.

2025

NAMA Award Winner

Won the Notable Africa Music Awards (NAMA) 2025, cementing her status as one of Africa's premier female video directors and a trailblazer in Nigerian visual storytelling.

Book Ella

Start your project today

GET READY FOR MAGIC!

Your vision deserves a director who turns concepts into cultural moments. Let's create something unforgettable.

info@ellaraaye.com

WhatsApp

+234 704 952 4271

Location

Lagos, Nigeria

Company

Literaays Creatives